If you’re new to copywriting, here are the four key ingredients to remember as you work through your next marketing project or ad campaign. 1. Ask Questions: To fully understand what your client wants and needs, you need to … Continued
When first developing your content strategy, review the key types of content and consider which combination of content will work best for your brand. Below are some of the top forms of content to consider. But this is by no … Continued
Let’s touch briefly on content strategy. Today, I’m going to run through some basic concepts that will help you ensure you’re getting the most out of your content strategy. While the reason you have a content strategy might well be … Continued
The elusive brand manifesto. In this post I talk about what exactly a brand manifesto is and why your business might want one. What Exactly Is a Brand Manifesto? A brand manifesto goes beyond your mission and vision statements and … Continued
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