I just wrapped up with digitalsummit Dallas 2017. After taking in 15 speakers, each bubbling over with terrific insights into current digital marketing trends and know-how, I have used the past few days to review all of the valuable information I collected.
As always, I feel energized when coming away from such a hotbed of influential thinking. Here are a few of the ideas from my notes that tickled my motivation center.
- If you want to generate word-of-mouth for your brand, you have to be different not merely better. As humans, we are wired to discuss what is different and ignore average. –Jay Baer
- To be successful with your online content strategy, focus 60% of your effort on outreach and 40% on content creation. –Ashley Ward (SEMrush)
- When posting on social media, ask yourself if you yourself would interact with what you’re posting. If not, why are you doing it? – Caitlin Moyer (Milwaukee Brewers)
- The more marketers try to tell their audience something, the less that audience will believe it. –Leo Applebaum (The Patrón Spirits Company)
Note: The points above are paraphrased from the speakers’ presentations.