We love to feel like we’ve discovered something. Even if all we’ve done is read to the end of a paragraph, we feel a sense of accomplishment for having made the right connection to “get it.” It can make us … Continued
Sure, there’s a lot that goes into writing professional-grade advertising copy, but keeping these five basic copywriting tips in mind is a great start to shedding an amateurish writing style. #1: Establish a Clear Call-to-Action Marketing and advertising is … Continued
In the advertising world, brainstorms are everything. Need that big campaign concept? Just put six or more people in a room, and the best ideas will just fly off the white board. You’ll have so many ideas, you’ll be leaving … Continued
Foxworth Agency Inc. Ltd. Telling You What You Want to Hear Since 2008 Foxworth Agency Inc. Ltd. may not be real, but since when did we let reality have any bearing on reality? Here’s what some F.A.I.L. employees had … Continued
Every strongly creative individual faced down serious boredom at one point in his or her life. Why? Because only through boredom, surrounded by uninteresting external stimuli, do we find the time to develop internal stimuli. In a BBC article … Continued
I’ve done my share of thinking about what makes people laugh. It’s such a fragile, indistinct ghost of a thing, this laughter. It seems the closer you lean in and study it, the more ethereal and evasive it becomes. Here’s … Continued
Being surprised constantly by the magic that comes with putting words together in new ways. The abstractness. Every tool is essentially in the mind. It’s all thought. You don’t even need paper and pencil; those are just output devices. The … Continued
With this infographic, we wanted to see how the complexity of language in a brand slogan changed across advertising targets. Open the infographic Advertising Slogans.
Frankly, brand manifestos aren’t for everyone. Not every business needs to change the world to be successful. Not every CEO is a passion-fueled vision-machine. Let’s look at the ingredients that make up and feed into a great brand manifesto: Impact: … Continued
Practiced poets have several advantages over other ad writers who have never striven to pen a sonnet or a haiku. What’s this you say? What does the tender, ambiguous world of poetry have to do with the hard-edged, sassy world … Continued
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