Attitudes of a Copy Writer Some of my work outlook has changed after 15 years of developing concepts and copy in the advertising industry. And some of it hasn’t. What Hasn’t Changed End Product: I’ve always been … Continued
Generally speaking, if you’re working with a large or experienced brand, this article is not for you. But every brand has to start somewhere, and that’s where the three golden questions come in. Let’s say you’re working with an inexperienced … Continued
Story is more ingrained in your subconscious than most people realize. Sure, we’ve all heard how cavemen told stories of their hunting exploits around the fire, so it must be an old tradition. But story is so critical to the … Continued
We love to feel like we’ve discovered something. Even if all we’ve done is read to the end of a paragraph, we feel a sense of accomplishment for having made the right connection to “get it.” It can make us … Continued
Sure, there’s a lot that goes into writing professional-grade advertising copy, but keeping these five basic copywriting tips in mind is a great start to shedding an amateurish writing style. #1: Establish a Clear Call-to-Action Marketing and advertising is … Continued
In the advertising world, brainstorms are everything. Need that big campaign concept? Just put six or more people in a room, and the best ideas will just fly off the white board. You’ll have so many ideas, you’ll be leaving … Continued
Foxworth Agency Inc. Ltd. Telling You What You Want to Hear Since 2008 Foxworth Agency Inc. Ltd. may not be real, but since when did we let reality have any bearing on reality? Here’s what some F.A.I.L. employees had … Continued
Every strongly creative individual faced down serious boredom at one point in his or her life. Why? Because only through boredom, surrounded by uninteresting external stimuli, do we find the time to develop internal stimuli. In a BBC article … Continued
I’ve done my share of thinking about what makes people laugh. It’s such a fragile, indistinct ghost of a thing, this laughter. It seems the closer you lean in and study it, the more ethereal and evasive it becomes. Here’s … Continued
Being surprised constantly by the magic that comes with putting words together in new ways. The abstractness. Every tool is essentially in the mind. It’s all thought. You don’t even need paper and pencil; those are just output devices. The … Continued
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