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Actively involved in both the worlds of advertising and literature, I’ve noticed a distinct trend in both toward simplicity and clarity. In advertising, it’s necessary. In literature and the arts, I have quite another opinion. As producers of content make … Continued

Before I ever wrote a line of advertising copy, I honed my writing skills as a poet. As it turns out, that’s not a bad way to get your start. Poetry can teach a writer a great deal about the … Continued

One of the tricks of good copy writing and good creative development in general is knowing the right time to simplify. If you’ve been around the block, this is not a new concept for you. But is simplifying always Right … Continued

Attitudes of a Copy Writer   Some of my work outlook has changed after 15 years of developing concepts and copy in the advertising industry. And some of it hasn’t.   What Hasn’t Changed   End Product: I’ve always been … Continued

Generally speaking, if you’re working with a large or experienced brand, this article is not for you. But every brand has to start somewhere, and that’s where the three golden questions come in. Let’s say you’re working with an inexperienced … Continued

Story is more ingrained in your subconscious than most people realize. Sure, we’ve all heard how cavemen told stories of their hunting exploits around the fire, so it must be an old tradition. But story is so critical to the … Continued

We love to feel like we’ve discovered something. Even if all we’ve done is read to the end of a paragraph, we feel a sense of accomplishment for having made the right connection to “get it.” It can make us … Continued

Sure, there’s a lot that goes into writing professional-grade advertising copy, but keeping these five basic copywriting tips in mind is a great start to shedding an amateurish writing style.   #1: Establish a Clear Call-to-Action Marketing and advertising is … Continued

In the advertising world, brainstorms are everything. Need that big campaign concept? Just put six or more people in a room, and the best ideas will just fly off the white board. You’ll have so many ideas, you’ll be leaving … Continued