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Every company, and their company dog, has a blog these days. Your company needs one too right? Definitely maybe. Read on. I believe there are three key requirements for effective blog marketing. If you have these, all else will follow. … Continued

You want to know the one thing that all effective copywriters do well that allows them to turn in great ideas and copy again and again? It’s not a reference source (although those help). It’s not a set of mental … Continued

When it comes to defining a purpose behind your brand’s online messaging, it becomes critical to consider the medium, and the nature in which consumers online engage with content. The instinct of many brands new to online marketing is to … Continued