I’ve been reading What the Dog Saw by Malcom Gladwell. In the chapter “True Colors: Hair Dye and the Hidden History of Postwar America,” Gladwell writes about influential copywriters who transformed the hair coloring market. Their work not only paralleled … Continued
If you’re new to copywriting, here are the four key ingredients to remember as you work through your next marketing project or ad campaign. 1. Ask Questions: To fully understand what your client wants and needs, you need to … Continued
Let’s touch briefly on content strategy. Today, I’m going to run through some basic concepts that will help you ensure you’re getting the most out of your content strategy. While the reason you have a content strategy might well be … Continued
Every marketer wants her message to go viral. But “viralbility” is a tricky, fickle business, and it can often seem impossible. So what makes something viral? There are a lot of factors that can affect viralbility, from post timing to … Continued
The terrific creative team I work with at ABI in Dallas won a Silver Addy Award in Dallas last night. We conceived and built a super-creative direct mail kit for the client VisitDallas. The Addys are an annual advertising competition … Continued
I just wrapped up with digitalsummit Dallas 2017. After taking in 15 speakers, each bubbling over with terrific insights into current digital marketing trends and know-how, I have used the past few days to review all of the valuable information … Continued
Actively involved in both the worlds of advertising and literature, I’ve noticed a distinct trend in both toward simplicity and clarity. In advertising, it’s necessary. In literature and the arts, I have quite another opinion. As producers of content make … Continued
Before I ever wrote a line of advertising copy, I honed my writing skills as a poet. As it turns out, that’s not a bad way to get your start. Poetry can teach a writer a great deal about the … Continued
One of the tricks of good copy writing and good creative development in general is knowing the right time to simplify. If you’ve been around the block, this is not a new concept for you. But is simplifying always Right … Continued
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