Advertising

Actively involved in both the worlds of advertising and literature, I’ve noticed a distinct trend in both toward simplicity and clarity. In advertising, it’s necessary. In literature and the arts, I have quite another opinion. As producers of content make … Continued

Before I ever wrote a line of advertising copy, I honed my writing skills as a poet. As it turns out, that’s not a bad way to get your start. Poetry can teach a writer a great deal about the … Continued

One of the tricks of good copy writing and good creative development in general is knowing the right time to simplify. If you’ve been around the block, this is not a new concept for you. But is simplifying always Right … Continued

Attitudes of a Copy Writer   Some of my work outlook has changed after 15 years of developing concepts and copy in the advertising industry. And some of it hasn’t.   What Hasn’t Changed   End Product: I’ve always been … Continued

Generally speaking, if you’re working with a large or experienced brand, this article is not for you. But every brand has to start somewhere, and that’s where the three golden questions come in. Let’s say you’re working with an inexperienced … Continued