The elusive brand manifesto. In this post I talk about what exactly a brand manifesto is and why your business might want one. What Exactly Is a Brand Manifesto? A brand manifesto goes beyond your mission and vision statements and … Continued
Generally speaking, if you’re working with a large or experienced brand, this article is not for you. But every brand has to start somewhere, and that’s where the three golden questions come in. Let’s say you’re working with an inexperienced … Continued
Frankly, brand manifestos aren’t for everyone. Not every business needs to change the world to be successful. Not every CEO is a passion-fueled vision-machine. Let’s look at the ingredients that make up and feed into a great brand manifesto: Impact: … Continued
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