The terrific creative team I work with at ABI in Dallas won a Silver Addy Award in Dallas last night. We conceived and built a super-creative direct mail kit for the client VisitDallas. The Addys are an annual advertising competition … Continued
Before I ever wrote a line of advertising copy, I honed my writing skills as a poet. As it turns out, that’s not a bad way to get your start. Poetry can teach a writer a great deal about the … Continued
One of the tricks of good copy writing and good creative development in general is knowing the right time to simplify. If you’ve been around the block, this is not a new concept for you. But is simplifying always Right … Continued
We love to feel like we’ve discovered something. Even if all we’ve done is read to the end of a paragraph, we feel a sense of accomplishment for having made the right connection to “get it.” It can make us … Continued
Sure, there’s a lot that goes into writing professional-grade advertising copy, but keeping these five basic copywriting tips in mind is a great start to shedding an amateurish writing style. #1: Establish a Clear Call-to-Action Marketing and advertising is … Continued
Being surprised constantly by the magic that comes with putting words together in new ways. The abstractness. Every tool is essentially in the mind. It’s all thought. You don’t even need paper and pencil; those are just output devices. The … Continued
Practiced poets have several advantages over other ad writers who have never striven to pen a sonnet or a haiku. What’s this you say? What does the tender, ambiguous world of poetry have to do with the hard-edged, sassy world … Continued
There are a myriad of ways to inspire people to buy something. Humor helps. Making customers feel cool can work. Motivation through fear can be effective. Even disparaging consumers can work in the right context. But for my money, the … Continued
You want to know the one thing that all effective copywriters do well that allows them to turn in great ideas and copy again and again? It’s not a reference source (although those help). It’s not a set of mental … Continued
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