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On Copywriting, Cultural Influence & the Ethical Responsibility of Advertisers

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On Copywriting, Cultural Influence & the Ethical Responsibility of Advertisers

I’ve been reading What the Dog Saw by Malcom Gladwell. In the chapter “True Colors: Hair Dye and the Hidden History of Postwar America,” Gladwell writes about influential copywriters who transformed the hair coloring market. Their work not only paralleled … Continued

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