Actively involved in both the worlds of advertising and literature, I’ve noticed a distinct trend in both toward simplicity and clarity. In advertising, it’s necessary. In literature and the arts, I have quite another opinion. As producers of content make … Continued
Attitudes of a Copy Writer Some of my work outlook has changed after 15 years of developing concepts and copy in the advertising industry. And some of it hasn’t. What Hasn’t Changed End Product: I’ve always been … Continued
Story is more ingrained in your subconscious than most people realize. Sure, we’ve all heard how cavemen told stories of their hunting exploits around the fire, so it must be an old tradition. But story is so critical to the … Continued
Foxworth Agency Inc. Ltd. Telling You What You Want to Hear Since 2008 Foxworth Agency Inc. Ltd. may not be real, but since when did we let reality have any bearing on reality? Here’s what some F.A.I.L. employees had … Continued
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