Let’s touch briefly on content strategy. Today, I’m going to run through some basic concepts that will help you ensure you’re getting the most out of your content strategy. While the reason you have a content strategy might well be … Continued
Every marketer wants her message to go viral. But “viralbility” is a tricky, fickle business, and it can often seem impossible. So what makes something viral? There are a lot of factors that can affect viralbility, from post timing to … Continued
I just wrapped up with digitalsummit Dallas 2017. After taking in 15 speakers, each bubbling over with terrific insights into current digital marketing trends and know-how, I have used the past few days to review all of the valuable information … Continued
What kind of copy encourages people to share or like on social media? Good question. I’m glad you asked it. Folks on social media engage with content for various reasons, but I have noticed some clear trends when it comes … Continued
Every company, and their company dog, has a blog these days. Your company needs one too right? Definitely maybe. Read on. I believe there are three key requirements for effective blog marketing. If you have these, all else will follow. … Continued
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