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STORY IN ADVERTISING

We believe that the strongest method for persuasion, the most effective advertisement, lies within story. The pattern and archetypes of story are ingrained in the social pathways of our mind, and provide a common framework for how we deal with the world. Story evokes emotions and attitudes within us before our logic center even has a chance to kick in.

Our copywriter has been a storyteller since a young child. The trail of his past is littered with the pages of short stories, scripts, plays and poems. He brings that passion for story to his award-winning work in advertising, where he helps tell the stories of brands, products and humanity.

If you’ve heard this story before, don’t stop me, because I’d like to hear it again.

Grouch Marx

 

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